Promote yourself sparingly. Be real and genuine. Make sure the achievement you are promoting is significant and adds value to your client relationships. Don’t embellish. Strike the balance between sharing your accomplishments that clients should be interested in with 'wearing out your welcome' by adopting the client's point of view when deciding whether or not to promote an accomplishment. Do this by asking yourself, 'What value, benefit or new capabilities does this accomplishment convey to my clients?'. If you cannot come up with one way in which a client would benefit from this information, it is most likely just empty self promotion. In this case, think hard about what impression this creates among the recipients. If you find one, make sure you include an explanation of the benefit to your clients in your announcement.