Wednesday, March 22, 2017

Pi-Shaped Professionals - A Model For Professional Success

The symbol 'Pi', denoted by the Greek letter π - pronounced 'pie', is one of the most common constants in all of mathematics. It is defined as the circumference of any circle, divided by its diameter. Nobody knows its exact value though. Because, no matter how many digits you calculate it to, the number never ends. 

Pi is representative of my essential belief that business development initiatives never end. I learned this important lesson many years ago when I started my consulting practice. I found myself caught in a turbulent peaks and valleys cycle of business development success and failure. I had to smooth out my search for work to avoid these intense and sometimes painful fluctuations. Not only did I learn that business development needed to be a regular and consistent part of my daily work schedule but in observing the most successful rainmakers I found that their success came from who they knew, what they knew and how they were. With that realization, the Pi-shaped model was born.

The Pi-Shaped Model of Business Development

What You Know

Back in the late 80s, IBM introduced a concept called "T-Shaped Professionals" which it used to describe its ideal engineering professionals. T-shaped professionals are characterized by their deep disciplinary knowledge in at least one subject matter area, an understanding of and use of the best systems and processes, their ability to function as “adaptive innovators”, and their ability to cross the boundaries between disciplines. This symbolism caught on and IBM became known as a company dedicated to the power of specialized knowledge. Lawyers, too, share these same benefits when they distinguish themselves as subject matter experts.  

Who You Know

Deep knowledge also applies to one's relationships. The people with whom we are connected are the largest source of work for most professional service providers. We all travel through life meeting new people through various professional, social, spiritual and educational endeavors. We collect the names from each interaction and add them to our mental database of connections. Some of the connections are weak and temporary- that is, we did not have much of a connection and they will move on from our lives. Others are weak but recurring-that is, we did not have much connection but we share 'ecosystems' or networks and connect with them periodically. But with others, we form deep connections and they become part of our social and professional networks. All of these connections however, have value inherent in them-either to others or us.

Few of us, however, take the time to explore how these various relationships can add value to our professional lives and even our collective human experience. We rarely inventory their knowledge, experience, station or connections. We do not set up a regular system for communicating with them and build the tools and resources to contribute to the value of the ecosystem of our related networks of connections. But rainmakers do.

How You Are

The cross beam of the Pi shape professional symbol are the characteristics that make up your personality. Some characteristics contribute more to your success in gaining trust, respect and interest from others. The characteristics that are most prevalent in successful rainmakers include empathy and compassion; a commitment to giving more than receiving; an unrelenting positivity; a discipline in executing the fundamentals of business development; and a willingness to invest your time, resources, knowledge and connections to ensure others benefit from knowing you.

I have observed this formula at work in hundreds of successful lawyers. Observe carefully, you will see it as well. Some lawyers will be more focused on thought leadership. Others emphasize their relationships. Some exhibit all three equally. A few succeed purely on the grit of their persistent efforts. But these characteristics are shared in some degree by every successful lawyer I have ever observed.

Make no mistake. There is no silver business development bullet. Building a rainmaker’s gravitational pull of clients takes time. These are not easy competencies and disciplines to incorporate into your time constrained daily routine. Nor can you fake compassion or feign positivity. The key to these competencies are in the authenticity of them. You cannot simply ‘talk the talk.’ To be a rainmaker with gravitational pull, you must learn to ‘walk the walk’ and walk it every day. Fortunately, attraction is more powerful than promotion and more consistent with the gravitas to which most lawyers aspire.

Making these changes takes effort and focus. They require a deep personal commitment and continuous self-awareness and self-improvement. For those willing to take the journey, the payoff is not just in greater performance, but also in greater happiness, deeper career fulfillment, heightened peer respect and more interesting relationships- all benefits reported by the rainmakers that I have had the intense pleasure to observe and coach.

Wednesday, January 4, 2017


If you are actively engaged in business development, there will come a time when you will feel like you botched a conversation or lost the pitch. These experiences can be demoralizing. Many people focus on the one point in the meeting where the conversation seemed to turn, amplifying the negative implications of that single point in time. As a result, either consciously or unconsciously, many retreat from proactive business development activities including direct client contact. That’s not good.

Failures happen to all of us. We all say things we wish we hadn’t. The key is in how one deals with the failed meeting. New research suggests that re-imaging the meeting leads to a more constructive understanding of what transpired and can change your view of the meeting- and with it your willingness to engage in other meetings.

The research, conducted by Professor Ed Watkins at the University of Exeter is surprising because typically running over troubling events, or ruminating, is linked to worsening depression and feelings of anxiety.

According to Professor Watkins, “this method of re-imagining is different because it is constructive. We know from research that rumination about upsets and losses is a big factor in getting and staying anxious and depressed. And that this can lead to less motivation to engage in those uncomfortable situations in the future.”

Dwelling on the Process as Opposed to the Presumed Outcome.

So how does one do this ‘re-imaging?’ The trick is to focus on the specific sensory details, context and sequence of the meeting rather than on the meaning or implications of the meeting.

In professor Watkins’ studies, people were trained to focus on the sensory details of an upsetting experience. By doing this, they rewired their brains to learn from experiences rather than ruminate about experiences.

For example, after the meeting take a moment to review the sensory details, context and sequence of the meeting. Think about the sensory details such as the client’s tone of voice or their facial expressions and body language. Review the context of the discussion by thinking about the exact words used by each of the people in the discussion. Then consider the sequence of the discussion. What was discussed beforehand and what was discussed afterward?

The mind has a tendency to jump to the implication and meaning of the discussion, often times before the implications are even known. It is the primal ‘flight or fight’ reaction we have to stressful events or stimuli. Examining the details of the discussion immediately following the meeting however focuses your mind on ways in which the meeting might have been improved. This gives you a greater sense of awareness and control that can be used in the next client meeting. Focusing on the potential negative outcomes and applying a meaning to actions and words gives you a distinct sense that you are not in control which leads to rumination about the negative potential consequences.

Lack of control is why many people shy away from business development. Business development can be uncomfortable and foreign, feelings that are reinforced when the meeting doesn’t go well. Re-imaging helps you regain that control, focus on the positive aspects of the meeting and give you the tools to positively influence the outcome of your next meeting. 

Friday, September 23, 2016


The challenges of a shrinking and intensifying competitive legal marketplace demand that firms address under-performing lawyers quickly and decisively. Business development coaching has increasingly been adopted to help these lawyers get back on track. But, is the traditional model of business development coaching effective? And, if not, what's missing?

Others often perceive lawyers that struggle to build a client base as suffering from time management or motivational issues. As such, business development coaching services tend to focus on building better disciplines in the lawyer. While these issues may contribute to the problem, more often than not poor business development results have their roots in the makeup of the lawyer's practice and the conditions in the firm. I call these structural issues because they create impediments to building a practice that are so familiar that most lawyers fail to recognize them.

Diagnosing the cause of a lawyer's under-performance can be a challenge. The attorney's practice area; their target clients; the breadth or depth of an attorney's knowledge; the firm culture and compensation system; the maturity of the attorney's practice; the lawyer's matter management skills; their billing rates and competitive position; and the lawyer's professional relationships are so varied and dynamic that no two lawyer’s practices are truly similar. 

There is a pervasive belief in law firms that lawyers are the best ones to understand their own business development challenges. As the thinking goes, no one understands his or her practice and clients as well as he or she does, so surely he or she knows what needs to be done to turn around a struggling practice.  It's not true. But too often they are left to fend for themselves. 

Lawyers struggle to bring in their own clients for a variety of reason. These reasons include a lack of marketing knowledge and skills; client development challenges; firm culture or compensation issues; competitive positioning problems, and challenges associated with the structure and focus of their practice. The idea that focusing on a lawyer's motivation, attitudes or time management without first determining whether the lawyer is burdened by structural issues in their practice is neither fair to the lawyer nor in the best interests of the firm.

To illustrate what I mean by 'structural issues', a senior partner came to me after having been unsuccessful working with three other business development coaches. On our introductory call, I reviewed his bio and quickly realized his problem. He listed experience in eight unrelated practice areas, published legal and business topics on an even broader variety of subjects, and featured as his most significant matters work that was more than 15 years old. His fear of missing out on potential work (by listing eight different practice areas in which he had some experience) confused his prospective clients about the area of the law in which he was truly an expert. No amount of nagging and cajoling would fix this structural issue in his practice.

A second example comes from a lawyer working in a small, 12 lawyer 'full service' law firm whose practice area required significant bench strength to effectively leverage the types and size of matters he said he handled. He wasn't getting this type of work because, surprise, platform matters to clients.

Practice Development or Business Development Coaching?

In just about every lawyer I have worked with, low motivation and poor time management were rarely contributing factors. Their challenges, which these lawyers didn't understand at the outset, related to practice focus, practice maturity issues or practice transition challenges. These are all practice development issues. The traditional coaching model typically does not include a methodical process to evaluate the myriad of challenges that work against the lawyer's best efforts. But practice development coaching does.

To ensure the punishment fits the crime, law firms can develop a formal process to diagnose the under-performance of lawyers and pinpoint whether the low numbers result from behavioral or structural causes. Practice diagnostics can tease out the factors that inhibit growth and prioritize which issues to address for the greatest and fastest impact.  A good system should assess the firm’s compensation system, the financial and billing data for the lawyer and their practice group, the lawyer's practice specialty areas, the market opportunities for the practice, their client relationships, and their past business development and marketing activities. This examination paints a more accurate picture of the challenges and opportunities in a lawyer’s practice. It puts aside the assumptions about motivation and time management and leaves them to the actual coaching process where those issues can be more accurately analyzed and addressed.

Practice analysis is an extra step in dealing with under-performing lawyers but it will ensure the best use of the firm's investment by directing resources to the true challenges and obstacles facing the lawyer. Practice analysis helps the attorney identify a coherent strategy and a working plan to move forward. What's more, it helps the firm better understand the challenges that lawyer faces and set more realistic expectations for how quickly that lawyer will be able to turn around their practice. As any seasoned sales professional will tell you, if the product is flawed the sales will be too.

As an industry, we focus too heavily on promotion and not enough on the packaging and positioning of our attorneys' individual practices- that is to say, we do not focus enough on practice development. Practice development analysis can help identify the structural challenges the lawyer faces. Only then can you begin to ascertain whether behavior, attitude or time management problems are also affecting the lawyer.

Monday, September 19, 2016


One of the most difficult aspects of business development coaching is building good habits in others. The challenges are many. In addition to the fact that a habit is uniquely individual and personal, the coach must overcome daily distractions their charge’s face such as low motivation to change, lack of applicable skills or training in business development techniques and myriad of other challenges. Even the most simple and worthwhile habit- one for which motivation to adapt is already high for the person- can be a habit difficult to enforce in others. So, business development coaches must find ways to lower the obstacles to change and increase their motivation.

One way to do this is by practicing gratitude as part of the business development coaching process. Practicing gratitude has been shown to have numerous benefits. According to researchers at Harvard Medical School, “gratitude helps people feel more positive emotions, relish good experiences, improve their health, deal with adversity, and build strong relationships,”

A psychologist from the University of Birmingham noted in 2013 that the “list of potential benefits is almost endless: fewer intellectual biases, more effective learning strategies, more helpfulness towards others, raised self-confidence, better work attitude, strengthened resiliency, less physical pain, improved health, and longevity.”

An attitude of gratitude is career changing.

One of the more difficult habits to instill, but easily one of the most critical habits to develop, is the habit of reaching out to others. This process requires the lawyer to identify prospects, research the target, develop an outreach strategy, make the call and manage the conversation. To the introverted among us, this can be difficult.

A proven way to reap the benefits of gratitude therapy is through 'journaling'. In clinical settings, patients are asked to write down three things that happened that day for which the patient is grateful. The significance of the event is not important. It is only important that the patient spends the time thinking through their day to identify specific events, activities, or interactions for which they feel some degree of gratitude. Finding three points of gratitude each day can quickly build momentum for a process and with it the habits of the process. Plus, after consistently doing this exercise for 30 days, patients report all the various and significant benefits of an attitude of gratitude.  

Developing new business development habits also benefit from practicing gratitude. Forcing oneself to find meaningful developments in the process changes the mind’s perspective on the process. Lawyers are trained and educated to find the problems and loop holes in situations and that mindset is rarely constrained to their legal work. The approach to new business processes is often to litigate the efficacy of the process using a Socratic inquiry to help them more fully understand the issue or process. This can create an adversarial, pessimistic mindset for the lawyer, especially in situations in which their comfort level was low to begin with.

For those struggling to develop good business development habits, gratitude can be an important tool to address the mental and emotional obstacles some lawyers face. To reap the technique’s effectiveness, however, it must be practiced consistently as part of business development skills development process. By infusing positives into a process where negatives are typically cataloged, the mind begins to rewire itself and changes the mindset allowing better conditions for habits to develop.

Appreciation for an activity can be simple, discrete and insignificant, depending upon the lawyer’s experience. They need only be recognition that is positive. The point is that actively thinking through each specific step of the process to identify the specific aspects for which the lawyer can be grateful, builds a positive and optimistic perspective of that activity and contributes to establishing it as a habit.

Wednesday, September 14, 2016

Are Lawyers Blind to Change?

The Altman Weil 2016 Law Firms in Transition survey reported that 59% of firm leaders expressed an unwillingness to change because clients do not require it, and 56% said they are not motivated economically to implement any changes. 
And in a survey at the recent Managing Partner Forum conference, 66% of attendees said that law firm strategy has not changed at all, despite the recognition that disruptive change is occurring in the industry.

What would Darwin say?! 
It's hard to muster the troops to change when you don't have clients demanding change. After all, we're a client-centric industry responsive to our clients' needs. Surely, if they needed us to change they'd tell us, right? Our clients love us!

But it may be just because they love us that they don't demand change. Change is a difficult and complicated conversation. It's often heard as a request for discounts. And most clients probably don't think they need to have that conversation with outside counsel. "They are big boys. They know what's going on. I shouldn't need to tell them".

Furthermore, clients are likely to experiment first with alternative providers. It's prudent on their part to test the waters before committing to a new direction. Why upset a valued provider/partner before you're sure an alternative is better?

Think of the client's you've lost over the years. Unless you screwed up big time, the exit was most likely gradual. In fact, most transitions to new providers are barely noticeable. The firm frequently doesn't 'catch on' until it is too late.

Today, law firms compete with a lot more competitors than they did even a decade ago. And the competition is no longer only human. Yet, most of us haven't changed how we monitor client retention or even our attitudes about client loyalty. History is not loyalty. Loyalty doesn't trump earnings.

Let's be clear. Client's are driven by their bottom line. Business is designed to find the lowest cost, most efficient inputs. If your inputs can be replaced by more efficient, less costly providers, you will be replaced. If you aren't continuously adding better value, someone else (or something else) will. And more than likely, your clients won't tell you about their plans. They'll assume you're smart enough to figure it out on your own.

Tuesday, September 13, 2016


I recently put in a proposal for business development training and coaching to a large AmLaw 100 law firm. As part of the proposal, the firm asked how I would set up a system of accountability for participants in the program. Building accountability into a program is difficult. You can neither assume it will happen nor demand it. Accountability measures require buy in and commitment from firm leadership but they also require sensitivity by project leaders to the challenges each lawyer will face in contributing to the project. 

Firm leadership often look to accountability measures as a means of controlling the project to ensure its success. But success comes from enthusiastic participation in a program, not from metrics. Accountability measures should be viewed as a tool for the development of individuals; an early warning system to help identify when people need help accomplishing their part of the project. Too often, accountability measures can derail the success of a program if they are not handled correctly. 

Be Careful Who You Label as Not Accountable
In the back rooms of your strategic planning meetings, everyone knows who is accountable and who isn't. Everyone knows who gets things done and who never seems to accomplish their part of projects. Accountability is not only dynamic and subjective, it is influenced by a host of conditions, many of which are out of the control of the person. Stay objective and give the people you target for your 'accountability' the benefit of the doubt. Seek to understand first. 

Accountability is a Net, Not a Spear. Building accountability into a program's process should be designed so that everyone has the same standards for accomplishing their objectives. It should not be a process to weed out and discipline those who are not doing their part. Instead, processes should be biased toward helping participants resolve the issues that are keeping them from accomplishing their parts. Use a rising tide of accountability to raise all boats.

Take Small Steps. 
Accountability is a habit that is built over time. With busy schedules, client demands and work-life balance, setting objectives and activities which are too aggressive or sweeping in their scope only serve to frustrate those involved. Lawyers are skeptical of growth programs and change initiatives, anyway. Program participants frequently spend as much time and energy passively evaluating the problems in the program as they do actively working the program. So make working the program easy. 

Deconstruct what you are trying to accomplish and set objectives that have short time frames and require minimal effort to accomplish. Quick and easy activities are more likely to get done and builds confidence in the process. Monitor the activities closely and set a schedule of small, frequent tasks to build momentum. Small steps build durable habits.

Set Clear Objectives
Clear objectives are an absolute necessity. Objectives should be set by the person who will be held accountable for them. Use the SMART goals formula to design objectives which are clear, achievable and measurable. Too often, goals are grandiose and sweeping. They are nearly impossible to achieve let alone make it clear the steps required to achieve the goal. Think micro objectives. Small is better. 

Make it Meaningful
Participants should clearly understand how the activities relate to the firm's goals. Take time to draw clear lines between the activities and what the firm is trying to accomplish. If the lines are blurry or the activity only indirectly contributes to the firm's mission, change the activity. Nothing frustrates people faster than busy work. Even if you see the link, it is critical that the participant sees the contribution they are making. People need meaningful work and a feeling that they are contributing to the greater good of the firm, especially in the beginning. Start with activities that link closely to the firm's mission. 

Listen for Challenges
Communicate often and listen for challenges that are developing. Check in on a regular basis and actively listen for the obstacles and challenges that the lawyer faces in accomplishing their goals. Keep an open mind and don't prejudge the lawyer's efforts. Brainstorm how to overcome those challenges and bring others in to help in the process. If necessary, pick smaller activities which contribute to the goal but are not necessarily part of the current obstacle. Build momentum sideways if you have to. 

Track Progress and Share Successes
Use metrics to track progress. When setting objectives, work with the person to determine the metrics which will demonstrate progress. Keep these metrics simple and achievable. Like accountability, the simpler and more achievable the metrics are the more it builds confidence in the process. Don't worry too much about actual results in the beginning. Tracking activity is fine. Activity will lead to results. Celebrate small wins. Sharing leads to results. 

Focusing on achieving results too early in the process can create skepticism and frustration. It takes time for new initiatives to gain traction so don't demand results too quickly. Lots of people actively working on a project is a powerful result by itself.

In large organizations struggling to hold people accountable across dispersed offices, building a culture of accountability takes time and an intentional, incremental effort. Accountability measures are a vehicle to construct contributions to the firm. Build a culture of accountability incrementally, monitor and adjust frequently and listen to and praise people often. Before you know it, you'll have more action taken by more people on the meaningful initiatives that will move the firm forward. 

About the Author

Eric Dewey, MBA, is Managing Principal of Group Dewey Consulting and focuses his practice on business development training and coaching, strategy, opportunities research and lateral growth support services. He can be reached at or by calling his cell at 502-693-4731.

Monday, March 14, 2016

Avoid ‘Seen it Before Thinking’

Actors live by the 'call back'. They know they've auditioned well when they get the call back. Lawyers get call backs too. Whether or not you get a call back depends on how well you auditioned- it depends on how well you conduct your first meeting. 

Many first meetings with prospective clients fail because the lawyer doesn’t take the time to learn about the client's particular issue. They assume the issue is like others they have handled and proceed directly to discussing a proposed solution and why the firm or the attorney is best suited to solve their problem. After all, the client has sought you out, so it’s easy to think that you have the answers to their problems.

But ‘seen it before’ thinking can cause you to miss important details, or misjudge how the client needs the work to be done or the level of expertise they require. Keep an open mind and assume you don’t know the answer until you're sure you know the client. 

In every proposal there are ‘deliverables’ or solutions and there is the ‘approach’ to the work- or how the work will be done. You know what the deliverable needs to be. You’ve delivered this solution before. But your approach- how you get to the deliverable- may need to be entirely different. That’s what the first meeting does: it gives you the necessary insight into how to approach the problem to find the right solution for that particular client. Make sure you are listening. Don't stop listening once you know 'what needs to be done'. You could miss the most important piece of information the client has shared with you.