This is the sixth in an eight part series on how to resist price concession requests. Each two new tips will be posted each weekday for eight days.
Studies show that 74% of price cuts are started by sales people, not customers. In legal services, that percentage may be much higher! Lawyers agree to discounts on their hourly rates, often without a hint of a prospect’s objection to the hourly rate. Here are some proven strategies for resisting discounts and increasing profits.11. Use uncertainty to your advantage. Ask to delay price concessions until a sufficient track record of work has been recorded. Clients are equal partners in controlling the costs of legal services. Some clients are efficient, make decisions quickly, produce documents on time and give consistent direction. Other clients are a drag on the efficient production of work. Variable costs are what erode profits, not fixed costs. Without the experience of how the client and you work together, any price concession is a crap shoot. And, if your margins are truly tight, this piece of knowledge is critical.
12. This clause states that the law firm will adjust Most Favored Nation (MFN) clausesrates to the lowest level enjoyed by the law firm’s comparable clients. These clauses are notoriously poorly defined and vague. Only companies with significant market power in the form of consistently high volumes of legal work can demand and receive MFN status from their outside counsel.
MFN status should not be granted for the following reasons:
1. Pricing decisions and the profit analysis is too fluid and dynamic to apply equally to every client in a class.
2. Because lost profits from MFN agreements have to be made up through pricing increases on other clients of the firm, MFN agreements place an unfair tax on smaller or one time clients of the firm.
3. MFN agreements require additional monitoring and paperwork which further reduces the efficiency of the delivery of legal services. Finally,
4. MFN agreements can only be validated with certainty through the sharing of the contract terms of other firm clients, potentially an anti-competitive and/or unethical stipulation for all parties.
It goes without saying, if you would like to talk about training your lawyers in resisting pricing concessions, please give me a call. It costs nothing to talk.
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