Most professionals never ask for a referral. When they do, it's often after the project has been completed. This may not be the most opportune time to ask for a referral or testimonial. Earlier in the relationship may be better. Early in the relationship avoids the Honeymoon Hangover effect, the point in time when the honeymoon is over and the reality of the relationship sets in. Requests for referrals after compelling value has been delivered early in the relationship may be the best time to ask for a referral to professional peers who may also have need for your services.