Make Your Client Face the Wall

When you take a client out to eat, always control what the client sees by controlling where they sit. If they can have a view of the entire restaurant, they will often be distracted by others in the restaurant. It’s human nature to look at who is coming into the restaurant, to look around for where the waiter is, or just to people watch when the discussion dulls. Few people are so engaging that their lunch partner doesn’t occasionally drift off during the conversation. But if you seat them facing you and a wall, they will be distracted less often and you have a better chance of keeping their full attention.