For now, here are some ways to avoid making cold calls.
The difference between a cold call and one that is warm lies in whether or not the person you are calling knows you or not. Remember the adage, "It is not who you know. But rather, who knows you." With that in mind, here are some activities you can engage in which will help your prospects get to know you.
o Write an article
o Publish a study
o Give a speech
o Hold a free seminar
o Network at a business function
o Ask for opinions
people love to give
o Call a referral source and ask for an introduction.