In 2014, lawyer departures reached another record year, up 7
percent over the prior year to more than 2,700 moves, according to The American
Lawyer's 2015 Lateral Report. While nearly 3,000 lateral moves in one year may
seem like a lot, it represents only a fraction of the total head count of U.S.
law firms. Still, it's a troubling trend that's fraught with challenges for
firms and one that is, most likely, just in its infancy.
For the law firm losing an important partner, the notice
often comes as a shock. Questions swirl within the firm's leadership as well as
among the partnership: Who else will leave? Why are they really leaving? Why
didn't we see this coming? Which clients will follow them? Do they know something
I don't know about the financial health of this firm? Should I be looking too?
In many cases, the impulse is to circle the wagons and ease any concerns.
Take a Step Back
But the departure of a partner can also be a strategic
opportunity for law firms. Departures can be good timing to reassess the
practice group's strategy, improve communications, demonstrate client focus,
provide opportunities to younger talent, improve practice group and firm
financials and learn more about how clients value the firm. At their core,
partner departures offer a unique opportunity to reassess the firm or practice
group. It's a chance to deepen your understanding of the firm's culture and its
competitive advantage, and it provides a unique and timely opportunity to communicate
this both internally and outside the firm.
Take a Hard Look in
the Mirror
The reasons a partner leaves a firm are as varied as the
lawyers themselves. Despite what many would have you believe, it's not all
about the money. Money is important, to be sure. But compensation is more often
a symptom than the cause. Changing law firms is a huge risk for an established practitioner.
A move to a new firm more often than not must solve several challenges for the
lawyer. It's the job of firm leadership to unravel those motivations regardless
of where they may lead. The health of the firm demands that you be objective,
dig deep and take the time to understand the lessons to be gleaned from the
partner's departure.
Demonstrate Client
Focus
Acting quickly and decisively to assure clients of a smooth
transition regardless of their decision to stay with the firm or go with the
attorney can do wonders for client goodwill. Take the opportunity to learn as
much as you can about how the client views the firm, the attorneys who have
worked with the client, what alternatives the client is considering and their
legal needs going forward. These interviews should be conducted by the managing
partner of the firm or the practice group leader. The goal here is to convey to
the client that the firm is focused on what is best for the client.
Assign a new relationship attorney but choose the succeeding
partner carefully. Make sure you understand the client's needs and preferences
and select an attorney that will enhance the relationship. Sometimes that can
be a younger partner who will reenergize the relationship with better support
and servicing.
A partner's departure represents an opening to competitors.
Clients who plan on staying with the firm and who know a firm's leadership is
listening, attentive and proactive can help protect the firm from poaching
attempts by other firms.
Clarify the Firm's
Strategic Direction
In some cases, the exit of a partner offers an opportunity
to clarify and reinforce the strategic direction of the firm. Sometimes the
practices of departing partners are outliers to the firm's core growth
strategy. Other times, the practice may lack the bench strength or client base
to warrant a reinvestment in the practice. Often times the partner does not
take as many clients as they had planned to take, leaving the firm with an
opportunity to improve the financials a bit. Conversely, the lawyer's practice
may have been focusing on an emerging area of law that represents an important
growth opportunity for the firm. In that case, reinvestment makes sense.
Regardless, the decisions by firm leadership and how they respond to the
departure can help crystallize the strategic direction of the firm.
Culture is the glue that holds a partnership together. An
attorney's book of business that can easily be unbolted from the firm is an
indicator of at least one underlying problem in the firm's culture. Departures
present an opportunity to talk openly about difficult issues such as the lack
of cross practice servicing of clients and explore what to do about those
challenges. Tolerating territorialism in the firm has very real and damaging
cultural and financial implications, as that experience can so aptly
demonstrate. Getting to the root causes of this behavior is difficult but essential
to the long term health of the organization.
It's hard to find a silver lining in a partner leaving the
firm, but an objective look at the situation and asking some tough questions
can reveal opportunities for law firm leaders to benefit from an otherwise
difficult separation.
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