Many professionals launch into networking without first considering whether or not meeting new people is necessary. They attend events, collect business cards and strategize on how to build a relationship with their new found target. But is 'networking' really necessary? If you have lived under a rock since birth, it may be. But if you have traveled life's path building friendships, meeting acquaintances and being friendly to peers, you may not need to network. Most professionals do not realize the number of people they already know who can be valuable contributors to their network. Cataloging your current and past associations can reveal a treasure trove of valuable contacts- all of whom share with you some common ground already. So before you decide 'networking' is a key business development strategy, first make sure you don't already know the people you need to know to be successful.
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